What You Need to Know About Google Penguin’s Latest Update: Penguin 4.0
Firstly, you may ask, what exactly is Google Penguin? Google Penguin is a codename for an algorithm that is developed by Google’s webmasters that enforces Google’s Webmaster Guidelines and punishes the websites that don’t comply. Google Penguin works by decreasing the search engine rankings of websites that violate the aforementioned Google’s guidelines. Websites are punished when they deliberately manipulate search engine indexes in order to make their website’s search engine ranking go up, this is known as black-hat SEO techniques. These techniques are also known as link schemes, and are done by tampering with the links that point to a specific page, and in the process increasing the rank of the webpage.
In other words, Google Penguin is a filter for sites that are spamming Google’s search results. They need Google Penguin to detect these kinds of spam because Google’s regular spamming systems aren’t able to detect these. Google penguin’s filter is run periodically to catch sites that are deemed spammy, and will continue to be penalized until the filter ran again and the site improved.
Google Penguin being around for 2 years since its initial release in 2012, periodically releases update, and there have been 7 updates all in all, although the latest one has been released after a 2 year wait. Google Penguin’s latest release has many major updates in its package, and is named Google Penguin 4.0, or Google Penguin 7, being the 7th update in the series.
Google Penguin 4.0 has now a significant feature that is a big improvement from its previous counterparts and it is the ability to work in real time. Google Penguin, unlike its previous versions now run constantly, in comparison to previous counterparts running on a periodical basis. This means that Google penguin 4.0 will capture, free and recapture any site that violates Google’s spam algorithm. The changes that are implemented by Google Penguin are now visibly faster than before and will take effect shortly after they have visited a site. Google Penguin 4.0 is now closer to its goal, and that is to catch websites that use spam link and black hat SEO methods as quickly as possible and also to keep the ranking of low quality sites relatively low.
By using Google Penguin 4.0, you are much more encouraged to keep your website in top shape, and constantly improve it, as well as using non-illegal, fair and tested techniques to rank your website in Google’s search engines. You also have to consistently audit and review your website and it’s links and perform necessary cleanups.
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